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What are # (Hashtags) and how can they help grow your business?

If you’re a boxing fan than you know most recently the biggest boxing fight ever, was between Floyd Mayweather vs Manny Pacquiao. The fight took a long time to make and the hype around the fight was just unbelievable. Because of the magnitude of both fighters a typical media press tour of both fighters was not necessary but that does not mean social media conversations didn’t stop from happening. Both fight camps decided to use the Hashtag #MayPac to promote the fight. What does this all mean for all of us?

To break this down to simplest form, let’s find out what the symbol # mean. The symbol # is used by social media networks to bring people or topics to one place. The person who wants to bring attention to a certain topic can voice their opinions by just using the hashtag in a conversation. Unlike groups or emails where people have to join first in order to voice their opinions, hashtags allows anyone to join the conversation quickly and easily.

Now that we know a little bit about hashtags, let us show you how it is useful to use them in your business. Say you are having an event or a product lunch it is best to pick a hashtags that associates around your company branding. You can quickly start promoting your brand by having photo contest, giveaway contest, placing hashtags in print materials such as magazine or newspaper ads, TV commercials and online ads.

Here are a couple of do’s and don’ts of using hashtags,

Do’s

– Do be consistent when using hashtags – Use hashtags in social networks like Instagram, Facebook, Google + and Twitter.

– Do make it a word or phrase.

– Do use Hashtags.org – This site allows you to find trending hashtags.

– Do use Trendsmap.com – Allows you to visually see geographic hashtag trends in your area. As a business owner, this is a great way to quickly know what’s trending in your area.

– Do track and measure your success with hashtag analytics.

Don’t:

– Don’t go too long with hashtags – You don’t want people to over type or over think your hashtag.

– Don’t have more than one hashtags for your event, product or ads.

– Don’t hashtags everything

We would love to know, what are your success stories or strategies when using Hashtags. Simply comment or share below.

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How to track people’s behaviors when they are on our website?

With today’s technology privacy is everything. It’s no surprise big companies are trying to see and track what we do every single moment. They use technology to better under our behaviors and habits so that they can sell the data to third party companies or use the data for themselves. Third party companies use the data to market to us by knowing the things we like and don’t like. Remember companies spend thousands if not millions just to grab out attention so that we go specifically to the page or content that is most interesting to us.

In fact, some website that we might go to everyday use the same technology to improve there website performance, conversion rates and user behaviors. What are we talking about? We are talking about website heat maps.

Website heat maps help us understand why someone clicked or scrolled down to a particular page or product. Heat maps helps us understand which content to keep or takeaway. Heat maps help us understand click thru rates (CTR’s). Click thru rates are used to see what exactly a person is doing or clicking when coming to a particular page on the website. It is important to have all information right at the top of the webpage and specific call to actions that a person might want to click on.

Like, navigational tabs of the website, promotional coupons, phone number for contacting us quickly and useful relevant information that the person is looking for.

We only have about 10 seconds to really captivate people’s attention, make them trust us, and most of all make them come back for more. Let us know your results of using a heat map and the analytics of your click thru rates.

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